Branding
Employee Onboarding Pack
Welcoming New Employees
The Employee Onboarding Pack is an example of the branding work I created for uTrack. The train and bus vector illustrations subtly reflect the public transport industry while maintaining a clean, modern aesthetic across our in-house documents and materials.
Note: When I joined the company, the uTrack logo was already created.
Branding Elements
The train and bus vector illustrations subtly reflect the public transport industry while maintaining a clean, modern aesthetic across our in-house documents and materials.
Staff Handbook
The staff handbook brochure communicates important company policies, procedures and values through a clear, structured layout that is easy to read and navigate.
Effective use of typography, colour, imagery, and visual hierarchy helps present information in an engaging and accessible way.
It creates a professional first impression and helps new staff feel connected to the organisation.
The staff handbook is available in print form (A5 brochure) and PDF.
Mouse Mats
I designed two branded mouse mats: a standard corporate version and a more creative design featuring a custom pattern of transport and technology-themed icons. The illustrated pattern incorporates elements from uTrack’s products and services, including vehicles, mapping, analytics, and communication tools, with the uTrack logo positioned centrally to reinforce brand recognition while creating a vibrant and engaging desk accessory.
Mugs & Water Bottles
I designed a range of branded merchandise, including mugs and reusable water bottles, to strengthen brand identity and create a welcoming experience for new staff. The designs feature uTrack’s corporate colours, typography, and the company slogan, ensuring consistency across all branded materials.
To reinforce the company’s connection to the public transport industry, I incorporated illustrations of trains and buses that wrap around the products, creating a clean and modern visual style. The result is a set of practical, everyday items that not only promote the brand but also reflect uTrack’s values, industry focus, and visual identity.











